Having an optimized and efficient landing page can drastically change your conversion rates. This is why many experienced internet marketers consider landing pages to be one of the most important marketing elements today. To understand the psychology behind landing pages and to assess their impact on return on investment, you need to learn more about the basic principles of creating such pages. If you follow these basic rules, you can expect a high return on investment and higher conversion rates. In this article we will address some of these basic principles.
For starters, your main goal should be to redirect visitors to a targeted and relevant page. Instead of posting them on the homepage, where website owners usually include short descriptions of everything visitors can find on the site, you should send them to a separate page, where visitors will be prompted to take certain actions.
Starting with the ad itself
Another thing that is really important is consistency. Starting with the ad itself, followed by the landing page and ending with the final action, everything must be consistent. Obviously, we are talking about elements such as design, colors, messages, etc. The user should get what he expects when he reaches your landing page. You should never mislead visitors, as they will end up disappointed and your campaign will end up having a negative effect. When it comes to landing pages, it’s not about web traffic in general, it’s about targeted web traffic and making sure you attract the right people for your offer.
basic types and components
If you plan to target different categories of users, it’s a good idea to create several different landing pages for each category. By doing so, you will maximize the effects of these pages in the best possible way. It is also possible to create special landing pages that change depending on the location of your visitors, so the more sophisticated your approach, the better the results you will get.
Finally, you must not forget the importance of CTA (Call to Action). Pay close attention to this item and create an appropriate CTA that tells visitors exactly what to do next. If your landing page is a little longer than usual, it’s a good idea to repeat the CTA several times across the page so that your visitors can immediately see what they need to do.
Creating landing pages is not difficult and with professional help you can expect a high return on investment. Contact us now and we’ll help you create effective landing pages for your business.
Landing page – a single page site (landing page) whose main purpose is to perform an action targeted by a user on the page.To further understand what a landing page is, you need to understand how web resources are promoted on the internet . When promoting goods or services on the Internet, companies have to go through a series of stages from website development to promotion (SEO, contextual advertising), which consumes a lot of resources. And, in order to understand if the promotion of the project is successful and if it is profitable, some important parameters are monitored, such as conversion, which reports the number of targeted actions performed on the site (registration, news subscription, purchase of goods and services). Landing pages are used for such purposes.
Landing page benefits:
increasing the effect of contextual advertising
ability to quickly analyze demand
the first sales in a short time
affordable development costs
fast loading and data processing
active promotion of internet business
simple split test.
The massive use of the landing page is justified by psychology: in order for the user to take a useful action, it is necessary to ensure that all the information of interest is at hand, while making as few clicks as possible.
Types of Landing page
Due to the huge popularity of landing pages in different categories of goods and services, they are usually divided into:
The main purpose of a product landing page is to entice a user to buy a product from a company. This type of landing must include a photo of the product, a description and brief information about it. In principle, the landing page of the product is in many ways similar to the detailed product page of an online store (product sheet), only it is more detailed, more colorful and focused on customer motivation. You also need to implement a Buy button with a product order form and product delivery and payment information.
In many ways, the landing page is similar to the product page, except that it offers to order not a product, but a service. Instead of a description of a product, the landing page for the sale of services describes the characteristics of the services provided, and instead of the “buy” button, send the contacts of specialists where you can find out the characteristics of the service provided.
Subscribed landing page.
A popular landing page type due to the fact that the user does not need to buy a product or service. Here, the user is usually offered a subscription to the company’s news, after which he becomes a potential customer of the company. Usually, in order to get subscription traffic for this or that information, the landing page should have some kind of user bonus in the form of a free online course or a gift for each subscriber. Getting something for free always encourages you to take a small and useful action.
Brand landing page.
A rather rare type of landing page, because not every company can afford the additional costs of maintaining such a page. A branded landing page will contain a direct call to action. The main purpose of such a page is informative. Here you can find information about new products, popular products, innovative models of the company’s products, thus attracting the attention of users.