With recent amendments in the company formation and ownership rules in the UAE, it won’t be wrong to say that investors have flocked to Dubai. As there’s no longer a requirement to have a local sponsor, the process has become less hassle-free for entrepreneurs.
Having said that, the market is already flooded with a host of companies vying for the top spot in their respective fields. Some are barely surviving, while others are racing towards the top spot. Pick any niche, and you will see a huge number of organizations battling the cut-throat competition prevalent in the Dubai corporate world.
This implies that setting up a company in Dubai may have become relatively easier, but it goes a long way if you want your business to become a success story. The biggest hurdle is overcoming the cut-throat competition prevalent in the corporate sector. But fear not, as we have got you covered.
Here are effective ways that you can follow to overcome the cut-throat competition in the Dubai corporate world:
Work on Your Online Presence
The not-so-hidden secret to making your business succeed in today’s competitive world, whether you’re in Dubai or any other part of the globe, is to work on your online presence. The stronger and engaging it is, the better the chances of lead generation.
Now, the basis of creating a strong online presence lies in having an engaging website. It should be impeccably designed and reflect the reputation of your brand. To help people know about your company, get the best SEO Dubai agency on board. Other than that, using social media channels relevant to the company’s niche is important to create a robust online presence. Missing out on this aspect is surely going to give your competitors an edge over you.
If you are setting up an e-commerce business, you can do it without having a website, as various social media platforms can be used for this purpose. Instagram and Facebook allow sellers to sell their products directly to customers. However, it’s still recommended to have a website as it’s the virtual identity of your business.
Choose Your Products/Services Wisely
This one’s important. How much you are going to earn through your business depends entirely on this aspect. You must, at first, analyze the problem your target users are facing and offer them the solution in the form of your products and/or services. The key here is to be very tactful.
You will have to help them identify the problems they are facing, and how your company can help to solve it. This is going to be the USP of your business.
Tell How You’re Different from Others
Dubai is a bustling market teeming with opportunities for investors. You will find competition in almost every sector and niche. Therefore, you need to stand out among the rest and convey the same to your target users as well. You should communicate to them how you are different from other brands in the market and why they should select you.
Do not drag down your competitors while doing this. It wouldn’t reflect well on your brand. Instead, be witty and engaging. Using humor to convey your message will make it last longer. It will have a greater recall value. This, however, depends on the nature of your products and/or services.
Lastly, be very responsive. Listen to what your potential and existing customers are saying and respond to their feedback, even if it’s negative. In fact, if you are able to respond positively to criticism or negative feedback, it will show that you care what your customers have to say about your company.
The crux here is to have a customer support system in place. You should have at least one trained customer care representative who can listen to customers’ feedback patiently and provide them with an effective solution. This goes a long way in retaining them and spreading a good name about your company in the market.
To sum it up, the world is continuously evolving. Old, dated business practices are going to get you nowhere. Your competitors are going to surpass you, leaving you with a few leads that will be hard for you to convert into sales. So, hire the best digital marketing Dubai services before it’s too late.