The name of the game in hotel marketing is to reap the benefits and ROI of each campaign. While this is self-evident, the path to the highest return on investment is less so, especially in the digital age. Due to the rapid expansion of the internet and social media, many marketers are debating a classic 21st century debate: Is print or digital marketing more valuable for luxury hotels in Lahore?
It is an important choice to decide where to spend marketing expenses. Some companies have decided to put all their eggs in the digital basket as it is cheap, convenient and has a large audience reach. However, several characteristics distinguish printing as a particularly important and desirable investment.
Let’s take a look at the elements that influence customer behavior both digitally and in print, and perhaps we’ll uncover the secret to this ongoing dispute.
The case of digital marketing
Search engine optimization (SEO), organic and paid social media, blogs and websites, online video marketing ads and many more digital marketing methods are available to reach as many potential consumers as possible. better respond to your content. For a small expense, any of these digital options can produce hundreds of thousands of prints.
You can test, modify and cancel advertising in the blink of an eye with online campaigns. When something significant and noteworthy happens in your location, for example, you can seize the opportunity by posting timely updates on social media. Have some great vacation package ideas but aren’t sure which ones would be the most popular?
You can test some ads and landing pages using digital media, see what you get, and then tweak your campaigns from there. Online marketing is a very popular option due to its speed and flexibility, as well as the ability to easily assess ROI through monitored responses.
The case for print marketing
Print still has a role in the hotel business and offers an in-person experience. Print can connect in ways that technology can’t, from print ads that plant a seed in the dream stage and eventually draw visitors to your hotel to in-room magazines that engage them while they’re there.
On a more scientific level, Millard Brown research findings suggest that handling physical items like newspapers, periodicals, or brochures triggers greater emotional processing, leading to better brand and business memory.
“That’s all well and good,” he can say, “but print is still much more expensive to manufacture than its digital counterpart.” You are completely correct, however, there are methods to make up the difference while cultivating partnerships with complementary businesses, either by selling ads in your print materials to local businesses or by using your print materials to cross-sell your services on the site! or both!
Why not both?
Some things go better together: peanut butter and jelly, summer and sunshine, print and digital marketing – they’re all great on their own, but when they work together, they add something extra.
Additionally, adding a print aspect to a marketing campaign increases ROI three times on average. When you combine the two, you can engage with customers early in the buying process and build brand trust.
Travelers today are much more savvy about flying than ever before. Many of us can now afford nice and easy travel at low costs thanks to today’s budget airlines. Choosing the right hotel for our vacation, on the other hand, is not always that simple. There are various aspects to consider, and our selections are often influenced by factors such as travel budget, style, demands, and location.
We understand how you feel, which is why we’ve compiled a list of the top seven things to think about when making a hotel reservation in Karachi.
Exact location of the hotel
Many people must have stayed in a hotel with a terrible location where it was almost difficult to walk (peacefully) anywhere in the past. Staying in a far away hotel can result in a commute that consumes a significant amount of time. As a result, it is essential that I constantly double check the actual location of the hotel of my choice.
Even though most hotel booking sites provide extremely basic explanations about the location of their hotels, many of them also include an online map for the convenience of all customers.
Before making any reservations, double check the exact location to save money on transportation and time down the road.
Internet connection
Most hotels offer free Wi-Fi, however some may charge a modest fee. There are also some that only allow a restricted number of devices to access the network. This could be a problem if there was more than one person in the hotel room. But I needed the code for two of my devices at the time: my phone and my laptop.
If having access to the Internet is critical to you, be sure to check it out before scheduling your appointment.
Complimentary breakfast at the hotel
It is always preferable to select a hotel that includes a complimentary breakfast. This can also help you save money on breakfast.
Some hotels may allow you to skip breakfast in exchange for a lower lodging cost. But if a hotel with a complimentary breakfast is only a dollar more expensive than one that doesn’t, why not choose the one that satisfies your empty stomach first thing in the morning? After all, having breakfast at a cafe outside your hotel can cost you a lot more money.
Hotel reviews
Reviews are always helpful, even if they are not always correct. Some unhappy passengers will always write negative reviews simply because they are unpleasant and picky.
But their sites like these provide valuable tools for tourists like me, like information on bike rentals, tours, etc. You can even start a discussion thread and ask people questions about a certain hotel you’re interested in learning more about. Getting answers to your queries is much easier today than ever before.
Toiletries and hotel facilities
It’s usually a good idea to call the hotel ahead of time so you know what to expect. If you have any questions about breakfast, toiletries, amenities, or services, please don’t hesitate to ask. You will have fewer surprises if you do this.
Users can also filter hotels based on their star rating, prices, popularity, and amenities, making hotel comparison simple.
Hotel type
Always check the hotel’s family rules if you are traveling with children. These days, there are numerous unique offers for families to take advantage of. Because they always look for the best for their family vacations, that’s right. I mean, who doesn’t?
The size of the hotel room
The size of a hotel room must be taken into account, whether it is a budget hotel or a five star hotel in Lahore. A hotel must also be comfortable. It shouldn’t be called a hotel if it’s not even comfortable! Always put your priorities first and don’t compromise on them.
