B2B

Best 6 Tips to Consider Before Hiring a B2B PR Agency

Best 6 Tips to Consider Before Hiring a B2B PR Agency

As you know, B2B PR is not nearly as simple as its consumer counterpart. There are so many factors to consider when it comes to pitching a credible media outlet that your audience actually cares about – which means the stakes are much higher than just getting your name out there. But that’s also why…

B2B vs B2C Marketing

B2B vs B2C Marketing

Normal 0 false false false EN-US X-NONE X-NONE It is rare for a business to do equally well in both the B2B and B2C markets. There are some which succeed in penetrating both, but they are few & far between. It is recognized by many successful marketers today that there are differences between marketing to…